Easy Fresh



The rapidly expanding global "cold chain" has emerged as a bright spot in international trade.

According to the research firm Technavio, the global refrigerated ocean transportation market is forecast to grow steadily at a compound annual growth rate of approximately 4 percent from 2016 through 2020. For container shipping lines that have invested heavily in their reefer fleet, this is welcome news. For EASYFRESH, too

Although fruits and vegetables, fish, and other perishable food products account for most of containerized refrigerated shipments, other goods - including temperature-controlled chemicals, medicine, pharmaceuticals, and floriculture products - are making the move toward maritime freight. Floriculture, or flower farming, for example is a $32 billion industry. It ranks as the third-largest crop in the United States, and growers in California comprise 75 percent of the market.

Like us, flower bulbs are living and breathing, and they are very sensitive to temperature. If too cold, they will die. If too warm, they wake up and start growing before they're supposed to, so cold variances are critical for our shipments.

To meet the increasing demand from growing ethnic diversity and population growth, "cold chain" technology is becoming as important as cost selection when businesses are establishing and maintaining a supply chain for their perishable cargo. Reefer technology has improved the ability of container lines and 3PLs like EASYFRESH to transport temperature-controlled products safely and quickly, thereby avoiding waste and food-borne illnesses, while assuring optimal shelf life.


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