Easy Fresh


Article at Freshplaza - Description of Reefer Logistics

Discussions with Rafael Llerena, CEO Easyfresh about Reefer Logistics

Interview with Rafael Llerena, CEO Easyfresh, Global Reefer Logistics Suppliers, published at Freshplaza

Most likely, the simplest way to describe logistics is to say that it is about how to meet the demand for produce. A popular expression is to say that logistics should ensure that the right produce, in the right quantity, is at the right place at the right time. This may sound rather simple and straightforward but all of us have almost certainly experienced situations when we strongly felt that some or all of the above requirements were not fulfilled. How about that time you last ordered a new car?

Reefer logistics concentrates on the dynamic processes related to the flow of fresh and frozen cargoes and the relationship between the commodities in caption and the use of different facilities and transport modes. As opposed to transportation (being seaborne, road, rail, air) and traffic, reefer logistics (as interpreted in some countries) does not focus on the vehicle or the means of transportation or the movements of the vehicles within the infrastructure. Terms such as supply chain management and goods administration are sometimes used as synonyms for reefer logistics. The most widespread definition of reefer logistics says that "Reefer Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers' requirements".
 The question then is what can be said to be the value at all of logistical activities. The answer can be sought in the customers' requirements regarding location of produce and other basic factors to elaborate a well-designed package.

Technological development in several areas is now very intense and companies have a great deal to gain by reaching the market with new technology before the competitors. Companies therefore try to shorten the product development time and also develop the production process in parallel with the product. This is also true for the logistics system. This makes it necessary to intensify research aimed at modeling the supply chains in such a way that prediction and verification of performances can be done at the early stages of product and process development. The ability of the supply chains to handle more frequent product introductions and engineering changes also needs to be improved.
Cost efficiency must still be viewed with the assumption that revenues and business opportunities are of equal or even higher interest. To this end, reefer logisticians in both industry and research must take an active part in the realization of new products and production processes and ensure that these products reach the customer in an effective way. Today's market is characterized by time being important in almost every respect and this will be even more so in the future. Companies must be able to respond effectively to changes and reconfigure their resources in order to compete and generate profit by taking advantage of the opportunities that arise. Furthermore, there are ongoing trends towards globalization and increased customization, focusing on bringing customer value into the complete product. Many of these trends have been summarized in the term agility, which has been defined as "the ability to profit from rapidly changing, continually fragmenting, global markets for individual customer value-based products and services".

The effective use of information and information technology has a vital role to play. The proactive creation of new customer opportunities and rapid reaction to uncertain opportunities make it essential to have access to adequate information for decision-making. Information needs to be gathered, stored, filtered and utilized in such a way that built-in redundancy in the reefer logistics system can be successfully utilized in a system reconfiguration process. This means that both problems and opportunities must be effectively detected, possible options recognized and evaluated and, finally, decisions taken. The growing complexity of the systems will in the future increasingly call for effective, distributed decision-making. After a long period when the creation of stable and well-controlled supply chains has been emphasized, the coming years will entail a shift towards active reconfiguration of supply networks. This is one of the major challenges for reefer logistics operators in business creation and development.

Easyfresh wants to play a key role in this challenging environment, assisting customers to trace taylor-made transport solutions for their produce. It is all about people and adapting to customer's requirement in an utmost dynamic world, affecting rapidly traffics under temperature control.


Back to News