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Easyfresh Global Conference on our doorstep.

Taking advantage of Fruit Logistica, Easyfresh team meets in Berlin. Easyfresh CEO shares thoughts and goals with the Easyfersh staff

Dear Berliners !

It's an exciting time for Easyfresh as we continue to grow and adapt, remaining always customer-focussed, motivated, responsive and open to new ideas. Our organization is confronting a time of change and we're meeting same during an era of larger global dynamics. The reefer logistics industry is an exciting arena in which to work, and we'll continue to meet and bring inspired people together in forums like Berlin's, to ensure Easyfresh remains at the cutting edge.

I'd like to give you an idea of what you can expect and what we hope to achieve during our Tuesday's meeting and the subsequent and relevant Fruit Logistica trade fair (see attached final program). Over the next week, basic goals we'd like to achieve is an improved level of commitment towards our commercial targets, together with a  higher degree of commercial interaction between yourselves. Easyfresh has a tremendous brand recognition, given your strong local skills, our specialization, global cover, strong marketing and social media presence, etc.... Obviously it makes sense to maximize this potential with an intense teamwork, while respecting the rules (Easyfresh Manual).

Easyfresh Board, formed by the Easyfresh owners, is driving the transformation of the way we operate to continuously improve our abilities in seafreight pricing, service packages that include genuine Easyfresh "products", like the "Easyfresh European model" (http://www.easyfresh-logistics.com/services_06.php )  and/or multimodal solutions using 45RF equipment (http://www.easyfresh-logistics.com/services_09.php ) . We should all be very proud of where we are today and excited about where we are headed.

You, as organization leaders, have the vision, the knowledge and the experience to help us pave our way into the future. Therefore I ask you to stay engaged, keep us proactive and help us shape the future of Easyfresh, as the world's only global, neutral & dedicated reefer logistics suppliers.

Look forward to meet you all in Berlin, starting Monday with the welcome drinks. Surely we'll arrange individual meetings during the whole week (I'll be returning Saturday 10th AM).

Best regards

Rafael Llerena

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