Easy Fresh


This is not a Christmas carol

Next January 1st is the first blank page of a 365-page book. Write a good one ! Says Rafael Llerena, Easyfresh CEO

As yet another year closes, many executive offices are reviewing what worked and what didn't, what sold and what didn't, what blew up and what overflowed. Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us. We in Easyfresh take good note of the many happenings within and outside our organization, as part of a learning process.

For example, we have taken good note of Facebook's recent action : After a year of scandal after scandal, Facebook hosted a pop-up event at a New York Christmas market to hand out free hot chocolate and security advice. Life (and business...) goes on !

Another interesting case is the enormeous market share loss of traditional retailers versus e-commerce platform. Anyhow the motto "The longer you keep someone in your store, the higher chance you have of them spending more money", is being succesfully applied by many. Wegmans, Whole Foods, Kroger, and California-based Baron's have rolled out a slew of amenities to get "real" shoppers in the door. The "grocery-restaurant" or others like an in-store bar are a few of the many innovations we'll see in food retail druing 2019. Shopping drives most of us to eat and drink.... it seems .... :-) .

We could outline a number of other cases. From all we'd learn something and use that experience, in order to grow as a company and, of course, as individuals. As a matter of fact, growth is about reflecting on management mistakes as well as building management and team successes.

We'd like thank you all for being with us through thick and thin during 2018; your loyalty during our time of expansion will never be forgotten.

Likewise we look forward to helping you implement your new plans in the coming year and continuing to partner with you.

Cheers to a new year and another chance for us to get it right !

By Rafael Llerena, Easyfresh CEO


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