Easy Fresh


“Reefer Shipping & Logistics” - A book to enjoy

History, trends, and future of the logistics of perishable goods - Find here the book overview & get it here !

Book overview:

Today's reefer logistics can't be understood without knowing the origin of reefer shipping. In 2019, this scene wouldn't be uncommon, but imagine in 1868, when the closest avocado orchard is an ocean's length away, ice is months out of season and the demand for meat in the United Kingdom far exceds available supply. How could you sort out this problem ? Easyfresh deals with it in a book written by Ekaterina Fefelova for the UK's well reputed Plymouth University.

This book shows readers how cold chain solutions are applied for fresh and frozen cargo trades, in a world full of challenges and bottle-necks.  Starting with a clear ‘story' of an incipient industry, more than a century ago, the text constructs the developements and keystones of the reefer industry throughout the years.

The different chapters and themes use some practical cases to ease an explanation of a complex trade, remarkably nowadays, with the involvement of the online grocery retailers and other dynamics. The book is designed for industry members,  who are involved in reefer shipping and logistics, and for individuals interested in understanding the importance of the food supply chain in a handy and summerised way.

More related examples and articles in different arenas linked to our discipline are available on the news section of Easyfresh website https://www.easyfresh-logistics.com/news.php  , in our Easyfresh Blog (e-Gazette) https://www.easyfresh-logistics.com/blog/  and in our @Easyfreshglobal Twitter account https://twitter.com/Easyfreshglobal .Click here at the links or cut and past on the navigation to access these extra examples and news.

To see the book's Table of Contents, click here : https://www.easyfresh-logistics.com/news.php?nid=250

Once you read the book, the  main lesson you'll learn is following : If an apple arrives a day earlier to the market, the producer will get a penny more. If the apple arrives late, they'll get a penny less. Likewise the shortest seaborne transit time is not necessarily the shortest door/door through transit time. Documentary procedures and other logistics challenges could be hurdles that only specialised 3PL can tackle to construct a smooth, trustworthy and fast cold chain solution. In other words ; Easyfresh business concept is rather unique : Expertise in reefer trades is a key element when dealing with the logistics of perishables.

Therefore we can proudly state : Easyfresh are the world's only global, neutral & dedicated reefer logistics suppliers.

Very shortly the book shall be available (for FREE) at other platforms and at Easyfresh website www.easyfresh-logistics.com . We'll announce it once uploaded. Meantime If you wished to get a hard copy or a free pdf, please  write to helpdesk@easyfresh-logistics.com . The hard copy will have a little cost to cover printing and remittance expenses. If you'd like to get it on PDF format it'll be at no cost.

Book is available in Amazon Kindle App for 0.99 USD, in our Easyfresh Intranet system and you can get it for free, just write to helpdesk@easyfresh-logistics.com. 

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