Easy Fresh


Sustainability in the cold chain ; an obvious target for the food industry

The strategy of Easyfresh towards more sustainable perishable logistics is defined for 2020/2021 and onwards

We are very proud to present our first annual "Easyfresh sustainability informations & views" for 2020/21.

As a matter of fact, sustainability is becoming an increasingly important concept in all areas of business. Within the food industry in particular, the efficiency and sustainability of the cold chain is often one of the most time-consuming and difficult hurdles to face. Making sure your logistics processes - including transportation, distribution channels and other aspects of moving products from one place to another - are as efficient as possible can positively improve relations with customers and significantly impact the bottom line. Let's take a look at a few important ways sustainability measures can affect the cold chain and business itself from a logistics standpoint :

A) Better relations with clients

Now more than ever, consumers care about where their fresh produce and other foodstuffs are from and how they get from point A to point B. By proving to customers that we are focused on making the cold chain as sustainable as possibl we show a fair, transparent and trustworthy operation to them. We intend to incorporate sustainability practices in reefer transportation and distribution, in order to position ourselves better in customers' eyes.

B) Less cold chain complexity

Taking a look at what points in the supply chain offer the most sustainability challenges is one of the first steps to improving efficiency and, in the long run, reducing the amount of complexity.
A less complex cold chain translates to better bottom lines, among other key benefits. Reducing subcontractors and third party service suppliers based on sustainability criteria has the potential to minimize supply chain complexities, but it's also important to note that sustainability itself comes with cost-cutting benefits even if the supply chain remains as complex as before. In other words ; reducing suppliers based on sustainability criteria can make managers' lives easier.

C) Shape the future of the food operations

Efficiency in reefer logistics does not just impact the way companies are perceived or reduce complexities in the supply chain. As environmental factors become more of a consideration and more standards for compliance are released, companies will want to be on the winning side of history. For instance, sustainable logistics continue to be profitable, according to The Guardian.

The future of any organization and the industry itself depends on how well it adapts to changing business climates. In our opinion, much of this future, will be shaped by our employees themselves.

Therefore, present very peculiar year we have decided to review and improve our sustainability performance in line with the globally recognised UN Sustainable Development Goals. These are linked to the call for increased transparency and accountability of the private sector in general and of the food industry in particular. Potential health and environmental risks posed by companies, and the goods and services they produce, are increasing pressure on all to generate, assess, and make information on sustainability performance and impacts available.In this sense we are supporting the transition towards a low carbon, resource efficient, and inclusive green economy.

Our Easyfresh Code of Conduct (sure & free download here https://easyfresh-logistics.com/downloads/the-easyfresh-code-of-conduct.pdf ) helped to encourage responsible and sustainable business practices and investments. With that firm base, over the coming year, we will continue to support our priorities and seek partnerships to further promote the need for sustainable cold chain and food logistics.

Contact us : helpdesk@easyfresh-logistics.com


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