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Fruit Logistica 2016 is very close ! So, make trade shows work for you

Eight Reasons To Attend Trade Shows like Fruit Logistica Berlin

By Paula Stefan (Journalist . Email paula.stefan@outlook.es Twitter @paulastefan_uk )

Trade shows like Fruit Logistica offer unique visibility and networking opportunities.

Showcasing a product or service at a trade show can be a valuable investment, but it can also be expensive. Many entrepreneurs wonder if the price is worth the benefit. The answer really varies depending on the type of trade show and what someone hopes to gain from it.

Whether you're looking for exposure locally, nationally, or internationally, Fruit Logistica and, in general, trade shows can offer a great platform.

Choosing the right trade show is key. Scrutinize the attendee list. Try to identify people you want to get in front of and even reach out to targets in advance of the show to invite them to breakout meetings or dinners. When reaching out to someone, though, entrepreneurs will need to find ways to differentiate themselves and do something special. The offer has to be enticing because attendees get bombarded with offers.

There are many advantages to attending trade shows. Upcoming Fruit Logistica 2016  is one good example. While, as said, cost is of course an issue since you typically will have to travel to attend these commercial events, there are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure and more.

The below points are important points to consider when attending Berlin or other shows :


1.     Generate leads for strategic alliances and most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files - and your business outreach.


2.     Gain knowledge and exposure to new trends, products and resources that are available for your business. This is a great way to learn about what's hot, what's fading and what your company needs to have or do right now.


3.     Stimulate creative ways and new ideas to support your business despite the economy, past seasons and more. Where you will gain this knowledge is endless - your competition at the show, your general experience at the show and even your participation at the show will make an impact.


4.     Meet customers and suppliers who you can lean on, learn from and possibly gain business from that you would not have had the chance to meet had you not attended that trade show.


5.     Learn what your competition is up to without having to go to great lengths since their business information will be easily accessible. Ask yourself how do you compare to your competition and evaluate your strengths and weaknesses to best support your business.


6.     Expose yourself to the press attending the trade shows so they know about your business. Make sure your business stands out so that they will remember you.


7.     Get answers right away, whether from a vendor or a retailer, since trade shows allow for immediate communication and easy, accessible outlets of exposure for both vendors and retailers.


8.     Have fun ! Nothing gives a business owner more energy than a good time while working to keep them motivated to want to work more!






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